Shannon Plumb is an award-winning start-up advisor, revenue strategist, speaker, and founder of Purl Advisors who is dedicated to transforming how startups and founders approach sales, growth, and organizational development. With over 20 years of experience driving revenue across B2B technology sectors, she has become a trusted advisor for founders navigating the critical scaling inflection points that make or break emerging companies.
Named among the Top 15 Women in B2B Sales To Follow in 2025, 100 Powerful Women in Sales, and 300 Women Making an Impact in B2B SaaS, Shannon has consistently delivered remarkable results—scaling companies from $1M to $20M, driving exponential revenue growth, and maintaining 100% team retention through critical business transitions. As Head of Events for Women in Sales and a All-Star Lead Mentor with Techstars Accelerator, she champions women's leadership and entrepreneurial potential.
Her unique methodology blends strategic rigor with a holistic perspective, informed by her background as a 200-hour certified yoga instructor and experienced retreat facilitator. Shannon believes that true business success emerges from authentic connections, strategic insight, and a deep commitment to solving real-world challenges. Beyond her professional pursuits, she finds inspiration in exploring Colorado's rugged mountains, experimenting in the kitchen, and seeking transformative global experiences.
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