Boulder Startup Week 2025

Hi! I'm Oran Cohen, the founder of GWork, an employee habit-building app that uses behavioral science to help organizations succeed. We've created a platform that fosters employee growth and aligns it with company strategies and values.

I hold a Master's in Leading Innovation and Change and my passion for organizational performance began before GWork. With over 18 years of experience designing optimal Ways of Working for companies like Google, Absa, FNB, Nestle, Johnson & Johnson, and the WHO, I've gained insights into creating thriving businesses. My expertise in behavioral blueprints has facilitated success across various sectors.

I enjoy designing ways of working, which is apparent in my work with multinational institutions and startups. As a facilitator, coach, and strategist, I synthesize human dynamics with business objectives, offering solutions that integrate people, strategy, and operations.

I believe that the power of habits at work IS the future of work. Leveraging research from the Stanford Behavior Design Lab and all the books and research on habit-building you know and love, our app makes high-performance habits accessible for every employee, with research-backed behaviors, personalized recommendations, and seamless integration. This ensures effortless adoption and growth, leading to increased productivity and performance.

Can't wait to chat with you at Boulder Startup Week!