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Friday May 16, 2025 2:00pm - 3:00pm MDT
In today's fast-paced media landscape, how CEOs communicate can make or break a company's reputation. This interactive workshop equips startup leaders with essential media skills to effectively represent their companies, handle tough questions, and leverage press opportunities to build brand visibility.
Participants will learn:
  • Crafting compelling narratives that resonate with journalists and audiences 
  • Preparing for and navigating media interviews with confidence 
  • Managing difficult questions and potential crisis situations 
  • Developing quotable soundbites that capture your company's mission 
  • Practical techniques for both traditional and social media environments 
Through hands-on exercises and real-world examples, Madeline Lane, Head Marketing and Lead Producer at Lorikeet Creative will share insider knowledge from her extensive experience helping CEOs, PIs, and other leadership positions successfully navigate the media landscape. Whether you're preparing for your first press interview or looking to refine your media presence, this session provides actionable strategies to ensure your company's story gets heard.
Perfect for: Founders, CEOs, and leadership team members who represent their companies to the media and public.
Session Facilitators
avatar for Madeline Lane

Madeline Lane

Lead Marketing Consultant, Lorikeet Creative
I am a storyteller first and a marketer second. Through this mindset, I prioritize impact and quality over quantity in marketing products.I like to highlight that having us on a retainer is much more cost effective than hiring experienced on staff specialists. We have proven track... Read More →
Friday May 16, 2025 2:00pm - 3:00pm MDT
Canyon Center (Amenity Center) - BSW Basecamp 1881 9th St, Boulder, CO 80302, USA

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