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The Fall of Social Media and the Rise of Community — Moving from Broadcasting to Belonging
Thursday May 15, 2025 12:00pm - 1:00pm MDT
Canyon Center
Predicting the downfall of social media has been a popular topic over the last few decades. Foreseeing that demise is a favored pastime of many prognosticators— and yes, the signs are there. The question is: What are you going to do to thrive in the current, post-platform exodus of audiences?

It’s time for companies, big and small, to reframe their approach to social media. During our session, we'll dig into why traditional tactics are failing, how platforms have changed, and why going viral is not a strategy. How a shift in focus from audiences to advocates, customers to communities, broadcasting to belonging can unlock a more impactful, more sustainable strategy to connect with audiences.

AND we’ll address the core issue that got lost along the way: Social platforms were never built for brands—they were built for people. We’ll address how we get back to the opportunities we lost in the rabid-pursuit of likes and followers instead of advocacy and belonging.

Change is coming… get ahead of it.

The future lies in connecting, not in chasing.

Finding and crafting common space where mutual benefits are valued, for brands and their advocates.

It’s about returning to the roots of community: authenticity, trust, and shared purpose.

Join us to learn how to reframe your approach—we’ll share real-world insights, examples, and steps to help you move from broadcasting to bonding.
Session Lead
avatar for Samantha Derosier

Samantha Derosier

CEO, Sword and Spark
I’m Samantha Derosier, founder of Sword and Spark. I specialize in helping advanced technology startups and scientific enterprises translate complex ideas into brands that lead. With nearly a decade of experience building marketing strategies and connecting innovators with their... Read More →
Thursday May 15, 2025 12:00pm - 1:00pm MDT
Canyon Center 1881 9th St, Boulder, CO 80302, USA
  Workshop

Attendees (5)


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