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How to Get Your Business Noticed: Strategies for Early Buyer Engagement
Wednesday May 14, 2025 11:00am - 12:00pm MDT
Canyon Center
97% of your ideal buyers aren’t ready to talk to sales—but they are forming opinions and making early decisions.

They’re learning about their problems, looking for fresh ideas, and identifying who seems credible and helpful. If your team isn’t visible during this early research, you miss the chance to shape their thinking and earn their trust before they narrow their options.

Being seen at this stage is not just about creating marketing noise. It’s about making sure the right voices are sharing the right messages with the right people.

Buyers want to hear from people who understand their world—and they’re more likely to trust peers who speak their language. That’s why aligning your team’s voices with the roles of your target buyers matters.

Imagine a finance expert from your team speaking directly to CFOs. Or an ops lead sharing firsthand lessons with operations teams. These role-to-role conversations earn trust before the shortlist is built.

It’s more than content. It’s connection. And it can be the difference between being considered and being ignored.

This session shows how to:

* Take conversations you’re already having and turn them into buyer-centric content
* Use AI to turn them into LinkedIn posts, blogs, and articles
* Find places to publish where your target audience already hangs out
* Publish content that builds trust across key buyer roles

This will be an interactive session where members of the audience will get a chance to share what’s working for you. So come ready to learn from your peers and bring your own success stories.

Leave with practical next steps you can start using right away.
Session Lead
avatar for Candyce Eleden

Candyce Eleden

LinkedIn Social Selling Expert, PropelGrowth
Candyce Edelen is a seasoned entrepreneur with plenty of road rash earned by co-founding two fin-tech companies, one of which made the Deloitte Fast 50 list in 2004. In 2018, she and her partner decided to pivot to a new target market where they didn’t have an existing network.She... Read More →
Wednesday May 14, 2025 11:00am - 12:00pm MDT
Canyon Center 1881 9th St, Boulder, CO 80302, USA
  Lecture-style

Attendees (7)


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