In today’s competitive landscape, strategic partnerships are essential for startups aiming to scale effectively and sustainably. This session explores the critical role partnerships play in driving growth, innovation, and market expansion for software startups. Attendees will learn how to identify potential partners, approach them strategically, and cultivate mutually beneficial relationships.
Key topics covered include:
- Types of Salesforce Ecosystem Partnerships: Independent Software Vendors (ISVs) and Systems Integrators (SIs)
- Benefits of Partnerships: Access to new markets, technologies, and customers while sharing risks and costs.
- Choosing the Right Partners: Identifying complementary businesses, technology allies, and distribution channels.
- Best Practices for Success: Building scalable partnerships through effective relationship management and alignment of values.
Whether you’re looking to expand your customer base or enhance the marketability of your solution, or both, this session provides actionable insights to help startups leverage partnerships for sustainable success.
Lance Foster & Corey Litwin each have 25+ years of relevant experience and success in the startup world and live in Boulder ready to help entrepreneurs be successful during Startup Week and beyond.
