Let’s face it — startup growth often comes with its own set of challenges, taking a toll on its customers (especially in health tech, where the end users are often patients). But what if we approached sales and product with more human connection and less transactional pressure? In this panel, powerhouses from sales, product, and partnerships roles share their experiences and strategies for building authentic relationships, driving sustainable revenue, and standing out in an industry traditionally dominated by aggressive tactics.
We’ll explore the often-overlooked intersection of sales, product, and user experience—how startups can drive revenue while keeping the user at the center of their strategy, especially in health tech. Through real-world case studies and interactive exercises, attendees will gain actionable insights into retention, customer engagement, and ethical business growth, applying these lessons into any industry.
Key Discussion Points & Metrics to Measure: -User Retention vs. New Users – Understanding the "leaky bucket" syndrome and how to fix it. -Churn Rate – Identifying early warning signs and creating intervention strategies. -Customer Acquisition Cost (CAC) – Weighing the cost of acquiring new users vs. retaining existing ones. -Selective Listening for Non-Users – Why did they leave or never convert? What is the cost of inaction? -Driving Toward a User-Centered Initiative – Strategies for integrating product, UX, and sales efforts.
Key Takeaways: 1. How to shift from transactional to relationship-driven UX, sales, product, and growth strategies across various industries (healthcare, AI, B2B & B2C Saas) 2. The power of storytelling, community building, and customer experience in the sales process and in product management. 3. A framework for bridging product, user experience, and growth to scale startups effectively. 4. Practical strategies for integrating user insights into sales and product decisions.
Interactive Components: Attendees will receive a worksheet or template to apply the discussed concepts in their own startups. Live case study walkthroughs, where panelists will break down real-world examples of successful (and failed) sales and product strategies. Audience Q&A to address specific challenges participants face in their own startups.
