Innovation Unleashed: The Power of Customer Discovery highlights the vital role customer discovery plays in truly understanding and shaping a successful business. Through insightful panel discussions, attendees will explore how customer discovery is essential for validating market fit, refining strategies, and driving sustainable growth. Panelists will share firsthand experiences of how customer discovery helped them refine their business plans, pivot effectively, and build stronger, more customer-centric ventures. This event underscores why deeply understanding customer needs is not just beneficial, but fundamental, to startup success.Drawing on the expertise of NSF I-Corps Hub West founders and instructors, we will explore the intricacies of identifying target customers and key decision-makers as innovative ideas progress toward commercialization.It's okay to pivot (REALLY IT IS)! Through real-life examples and experiences, the panelists will provide insights into the process of pivoting in startups, including the factors that necessitate a pivot, the strategic considerations involved, and the potential outcomes.
