Forget the myths and hype cycles of “lovemarks”, “1,000 True Fans”, and “Growth Hacking”. Shoppers, brands, and ads all follow regular, empirical, predictable patterns (aka scientific laws). Sadly, most business owners and marketers don’t know these laws — much less how to use them — and end up wasting massive amounts of time & money on fruitless things. In this workshop, you’ll learn the most important of these Brand Laws for startups, and we’ll go through ways to apply them to your business so that you can grow efficiently & effectively. Session Learning ObjectivesLearn the 3 most important Laws of Brand Growth for startups (it’s unlikely you’ve ever heard them).Learn practical, useful ways to apply Brand Laws to your own business.Learn the limits of how Brand Laws impact you — which is where Brand Levers come into play.A little about EthanCross a scientist with an improv comic, and make him do marketing for 20 years for some of the world’s great brands, and you end up with something like Ethan Decker. Through his company Applied Brand Science, Ethan teaches business leaders the “new science” of how people really shop, how ads really work, and how brands really grow. He makes complex ideas simple, useful, and sticky. Ethan was voted “Best session at SXSW” in 2023, has 12,000 followers on LinkedIn, and his TEDx talk is among the top 1% most-viewed TEDx talks of all time. He’s also a nice guy & easy to work with.
