Boulder Startup Week 2025

Google search is dying and so is your SEO marketing. Your customers now turn to ChatGPT Search, Perplexity, and other new AI search engines to discover solutions. Here’s how you train AI search engines to mention your brand, position you against competitors, and sell your product for you.

If you want to stay ahead of the curve and ahead of your competition, you need to see this glimpse of the future where you’ll learn
* Which AIs to optimize for (and which ones are bad investments)
* How the new customer journey in AI looks (and how it’s different from before)
* How to set the right goals of AI optimization (and guide your team in the right direction)
* How to optimize for AI search engines (and what to start doing right now)
* How to train the AI to sell for you (with specific, actionable next steps and tactics)
* Which metrics to measure your optimization efforts (and tell when you’re really winning)

(You’ll also get exclusive access to the slide deck to share with your team and refer back to.)