Boulder Startup Week 2025

Sales can feel intimidating, especially for founders who didn’t set out to be salespeople. But the truth is, no one is better equipped to sell a product/service than the founder. This session will break down the fundamentals of founder-led sales in a way that feels natural and authentic—so you can grow your business without second-guessing yourself.

You’ll learn how to connect with customers in a way that builds trust, navigate objections with confidence, and close deals without feeling pushy or transactional. We’ll cover practical techniques like storytelling, active listening, and asking the right questions to guide conversations toward a “yes.” You’ll also get hands-on strategies for structuring sales calls, following up effectively, and building a repeatable process that doesn’t require you to reinvent the wheel every time you talk to a prospect.

By the end of the session, you won’t just understand the mechanics of selling—you’ll have a clear, actionable plan tailored to your business. Whether you’re still trying to land your first customers or you’re looking to refine your approach, you’ll walk away with the confidence to sell in a way that feels right for you.