Are you capturing the full value of your product, or leaving money on the table? Most companies default to pricing based on costs or competitors, missing the opportunity to align price with actual customer value. In this interactive session, you'll discover the psychological factors that influence how customers value products and learn practical ways to ethically optimize your pricing strategy. This workshop is designed for founders and product leaders who want to boost profitability while delighting customers. Through three hands-on activities, you'll learn new strategies for interviewing customers to identify what they truly value; understand how product positioning impacts what your users are willing to pay; and recognize the mental models customers bring to every purchasing decision. With a 4.7/5 rating from past participants, this workshop works. You'll learn why top companies price based not on what they cost to build, but on the real value they bring to each type of customer – and how to use these ideas to grow your business today.
