Imagine this scene: It’s 9:30 am and your colleagues, direct reports, or managers are already present, focused, and clearly engaged in the day’s demands. And as the day progresses, so does your team’s happiness and curiosity. By the end of the day, everyone is satisfied and eager to see each other again the next morning. I believe that such a blissful state is achievable through a simple, daily practice of responding to prompts. That’s right, I’m asking you to get your team to spend 5 to10 minutes each morning writing a response to a prompt that will get them thinking (creatively!) about how to solve your businesses’ problems, and that will keep them focused on supporting what truly matters.
I know it works because I’ve done this for years and seen many individuals and teams benefit from the simple, shared practice of prompt response. I’ll share the magic by modeling the practice, then walk through the blueprint of how to bring the practice to your workplace, and we'll discuss how to track the changes. The workshop session will include an introduction about the process, a prompt-writing exercise by participants, a sharing exercise by participants, and a discussion of how to tailor this practice to your needs. This exercise provides business and team leaders with a means to focus, motivate, and encourage their team members at zero monetary cost, while yielding deep rewards.
I worked in the tech industry for 15 years (data science, data engineering). In 2023, I founded Tumbleweed Pioneer, a writing, editing, and communication services company that connects people to purpose through content. I bring entrepreneurs, executives, and small businesses into... Read More →
Google search is dying and so is your SEO marketing. Your customers now turn to ChatGPT Search, Perplexity, and other new AI search engines to discover solutions. Here’s how you train AI search engines to mention your brand, position you against competitors, and sell your product for you.
If you want to stay ahead of the curve and ahead of your competition, you need to see this glimpse of the future where you’ll learn * Which AIs to optimize for (and which ones are bad investments) * How the new customer journey in AI looks (and how it’s different from before) * How to set the right goals of AI optimization (and guide your team in the right direction) * How to optimize for AI search engines (and what to start doing right now) * How to train the AI to sell for you (with specific, actionable next steps and tactics) * Which metrics to measure your optimization efforts (and tell when you’re really winning)
(You’ll also get exclusive access to the slide deck to share with your team and refer back to.)
Lee Cooper is Co-Founder & CEO of Cooper Marketing, the SEO agency exclusively for scaling B2B tech companies to grow organic search traffic from Google to their website.Lee acts as a strategic SEO consultant to help B2B tech CMOs and VPs of Marketing at venture-backed, Series A-D... Read More →
In a world where the market moves faster than rules can be written, the only way to win is to outthink, outbuild, and outmaneuver others. This workshop is for those who refuse to play by outdated norms. We’ll break down human innovation to its rawest form—first principles—so you can challenge assumptions, hack complex problems, and engineer breakthrough solutions from the ground up. Expect high-energy discussion and radical strategies designed for builders, disruptors, and anyone building the future, not just reacting to it. If you're after pushing personal boundaries and redefining what’s possible, this is your workshop.
Let’s face it — startup growth often comes with its own set of challenges, taking a toll on its customers (especially in health tech, where the end users are often patients). But what if we approached sales and product with more human connection and less transactional pressure? In this panel, powerhouses from sales, product, and partnerships roles share their experiences and strategies for building authentic relationships, driving sustainable revenue, and standing out in an industry traditionally dominated by aggressive tactics.
We’ll explore the often-overlooked intersection of sales, product, and user experience—how startups can drive revenue while keeping the user at the center of their strategy, especially in health tech. Through real-world case studies and interactive exercises, attendees will gain actionable insights into retention, customer engagement, and ethical business growth, applying these lessons into any industry.
Key Discussion Points & Metrics to Measure: -User Retention vs. New Users – Understanding the "leaky bucket" syndrome and how to fix it. -Churn Rate – Identifying early warning signs and creating intervention strategies. -Customer Acquisition Cost (CAC) – Weighing the cost of acquiring new users vs. retaining existing ones. -Selective Listening for Non-Users – Why did they leave or never convert? What is the cost of inaction? -Driving Toward a User-Centered Initiative – Strategies for integrating product, UX, and sales efforts.
Key Takeaways: 1. How to shift from transactional to relationship-driven UX, sales, product, and growth strategies across various industries (healthcare, AI, B2B & B2C Saas) 2. The power of storytelling, community building, and customer experience in the sales process and in product management. 3. A framework for bridging product, user experience, and growth to scale startups effectively. 4. Practical strategies for integrating user insights into sales and product decisions.
Interactive Components: Attendees will receive a worksheet or template to apply the discussed concepts in their own startups. Live case study walkthroughs, where panelists will break down real-world examples of successful (and failed) sales and product strategies. Audience Q&A to address specific challenges participants face in their own startups.
